Spektrum Sports — Sweden's premium sustainable eyewear and protective gear brand. We collaborated closely with key stakeholders on a ground-up re-design for their Centra-based e-commerce website.

A project that couldn't have been more up our street — the chance to work with a brand who share the same values as us — Spektrum Sports truly have sustainability at the core of everything they do (their gear is fantastic as well).

We worked closely with Spektrum to re-think how to best present their brand and product catalog in an accessible and intuitive way — ultimately designing a fully-responsive & future-proof e-commerce website.

We thoroughly audited Spektrum's preivous site's content and started to re-map things — working out what was missing and deciding where it'd best fit — talking to key stakeholders both within Spektrum and outsiders (i.e. customers) was a great help for this part of the process.

Spektrum's winter 2023 print catalog was in the works and this also proved to be an immensely useful resource — it contained plenty of information about the products and their hierarchy which wasn't being refelected online.

This resulted in a new approach to the UI-design process we've named "Design in code™" which has since become a unique part of our offering and our go-to suggestion for the UI design phase (if the conditions are right). You can read more about "Design in code™" here.